Once you do that, a new template will appear in the Tags > New > Custom section and you will be able to reuse it multiple times in multiple tags in the same container.Įverything starts with the basic implementation of the Facebook pixel. You will see this template, click it and add it to your Workspace. UPDATE:this template now belongs to facebook incubator, not gtm-templates-simo-ahava. In Google Tag Manager, go to Templates > Tag Templates > Search Gallery and in the search field, enter Facebook.
#Fb pixel tester install#
In the older days, you had to use the Custom HTML tag to install FB pixel, but now, luckily, there is a very convenient feature called Community Template Gallery.Ī community gallery is where anyone in the community (who can code) can create custom templates of Variables or Tags. That’s because, by default, no such tag exists in the GTM container. If you go to Tags > New (in Google Tag Manager) and search for “Facebook”, you will not find any tag template. Add the Facebook Pixel Custom Tag Template to your GTM container Once you get it, copy it (because we’ll need it in the next chapter of this blog post). Your main goal, for now, is to get the Pixel ID that looks like this (of course, the value will be different): In one of the steps, Facebook will offer you several ways to add the pixel. If you don’t have any Pixels yet, click the Set Up Pixel and follow all the necessary steps. Then go to Data Sources and choose the Pixel that you’re interested in. In the top right corner, click the Menu icon and go to Events Manager. So, if you don’t find a certain option, just keep looking. In fact, once I had a case where 4 people in my Google Tag Manager workshop saw different versions of the interface at the same time. That data will be used to create more precise remarketing audiences and measure the success of your campaigns.įirst things first, let’s go to the Facebook Pixel Business manager and get the Pixel ID (that will be needed in the next chapters of this blog post.ĭisclaimer: Facebook is constantly changing the user interface here, therefore, there is a high chance that my screenshots will not match what you actually see. Create additional event tags that send interaction data to Facebook (that’s what I’ll explain in this blog post).If you haven’t yet, create Facebook Pixel tag and use the Pixel ID in your Google Tag Manager container.Get a Facebook Pixel ID from Facebook Business Manager.Add a Facebook Pixel Custom Template to your Google Tag Manager container.Facebook Conversion Tracking: Final Words.Facebook Conversion Tracking: Things to keep in mind.
Want to learn more about Facebook Pixel + GTM?.Test the event with additional parameters Example – Purchase Tracking with Additional Parameters Send additional parameters to Facebook Pixel with Google Tag Manager Where can I see/use conversions in Facebook’s Interface? #4.5 A Tag + a trigger for a Custom Event.#4.4 Test the Standard Facebook Pixel Event.#4.3 A Tag + a trigger for a Standard Event.#4.2 Standard vs Custom Facebook Pixel events.
Facebook Conversion Tracking with Google Tag Manager
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